For an F&I manager to be successful, they must have extensive product knowledge, be able to build value in their products, and follow a consistent sales process. In this blog post, we'll explore the importance of F&I training and how it can help managers excel in their roles. Building Value in Products through Product Knowledge One of the most important aspects of F&I training is building product knowledge. F&I managers must have a deep understanding of the products they sell, including the benefits they offer, the features that set them apart, and the potential risks they protect against. By having this knowledge, F&I managers can confidently present the products to customers and explain why they are valuable. This, in turn, helps customers see the value in the products and can lead to more sales. Using Stories and Experiences Another key component of F&I training is learning how to use stories and experiences to build value in products. People are na...
At Finance Product and Training, we break down the hidden costs of cheap F&I products. Discover how strong administration and trusted programs like vehicle service contracts, GAP protection, and PowerBuy Equity Protection deliver lasting value, protect customers, and grow dealership profitability across both automotive and powersports F&I markets.