Methodology

How our numbers and examples are produced — so you can trust and check them.

Primary sources first

Benchmarks (penetration, PVR, products per deal, claims-approval, loss ratios) are drawn from primary industry data where available and clearly attributed. Second-hand figures are labeled as such and, where possible, replaced with verified primaries.

Assumptions are shown

Every worked example and calculator states its inputs and assumptions, so a reader can reproduce the result or substitute their own numbers.

Dated and refreshed

Data-bearing pages carry a visible “last updated” date and are revisited on a set cadence as the market changes.

Phase 1 placeholder — the detailed methodology is published with the first benchmark pages.